The goal of this project was to create a logo for a website that is going to serve as a nationwide bar information aggregation site, with an eventual extensive database of locations.
What makes this design solution unique, is that it needed to achieve three main goals:
1.) Appeal to a predominantly male demographic between the agers of 21-35.2.) Cover a wide array of bar styles and personalities with one mark.3.) Perform primarily in a web space while pulling from bar/restaurant signage influences, without coming across as a bar itself.
After many design studies that ran the gamut of bar imagery and symbolism, this mark was an instant hit with the client. The common thread of beer runs through the logo, deemed as the most appealing beverage to the intended demographic, while also maintaining a fresh, strong look that is fun and bold enough to resonate to a wider audience.
What makes this design solution unique, is that it needed to achieve three main goals:
1.) Appeal to a predominantly male demographic between the agers of 21-35.2.) Cover a wide array of bar styles and personalities with one mark.3.) Perform primarily in a web space while pulling from bar/restaurant signage influences, without coming across as a bar itself.
After many design studies that ran the gamut of bar imagery and symbolism, this mark was an instant hit with the client. The common thread of beer runs through the logo, deemed as the most appealing beverage to the intended demographic, while also maintaining a fresh, strong look that is fun and bold enough to resonate to a wider audience.
